The Swiss Post brand – trust across generations
Swiss Post is one of the oldest and most recognised brands in Switzerland. It has long connected people and is an integral part of the country. It is part of Switzerland’s identity.
Swiss Post remains true to its tradition and values while staying in tune with the times. It aims to continue playing a connecting role in people’s lives. It is close to people and a reliable partner in everyday life.

Our Swiss Post brand today
The logo is a unifying element across language regions. It represents both tradition and innovation and reflects how Swiss Post is evolving and shaping its future.
The modernised logo of the Swiss Post
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175 years of the Swiss Post brand
The evolution of the brand since 1849














