Get involved: we can shape the Post-App of tomorrow together
The existing Post-App will be replaced by Post-App 2.0 by the end of this year. The new version is more modern, more intuitive and offers additional services. In a preview app, we’re testing the improved functions and reacting to customer feedback.
Swiss PostReading Time 3 minutes
Post-App preview: help wanted
Sarah is holding an envelope in one hand and her smartphone with the Post-App open in the other. She wants to frank her letter with DigitalStamp. But which format is the envelope – B5 or B4? Sarah’s not sure. Thanks to artificial intelligence, the Post-App preview identifies the format automatically and suggests a suitable franking option. Sarah can pay the corresponding letter code easily using Apple Pay, TWINT or a credit card. Practical functions like these are part of the new Post-App preview – a publicly accessible test version of the existing app.
Post-App preview: help wanted
The existing Post-App offers a variety of functions that are being continually expanded. Swiss Post has developed the app from scratch so that it can better coordinate them and further improve the customer experience. With the Post-App preview, we’re responding to our customers’ specific needs. The app has been deliberately designed as a test version: we’re actively gathering feedback and adjusting the functions accordingly. Whatever works, stays. If a function is not well received, it goes.
Customers front and center
The Post-App preview focuses on the needs of our customers. It’s built with the following questions in mind: What would help in day-to-day life? And what creates real added value? To us, customer centricity is about developing solutions together with our customers – from their perspective. At the same time, it’s a strategic goal for Swiss Post: to remain competitive, we’re continuing to evolve so that we can stay ahead of the market and get even closer to people. In turn, we’re enabling them to get actively involved with the Post-App preview – to build an app that really makes a difference.
Understanding what’s important
The Post-App preview has been available as an early version in the App Store since February. Over 12,500 users have already tested it and we received almost 8,000 feedback reports in the first few weeks. More functions were added with the newest iOS update: