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early Label: testing innovations in the market

With the early Label, we test new ideas in the market at an early stage. Customers test products and services and give us direct feedback. This allows us to see quickly what works – and to develop solutions in a targeted manner.

The early Label shows products and services in an early phase. We test the benefits and usability under real conditions before we developing them further.

"Early" label

Here's how early services work

This is how we test new services in the market and develop them further together with our customers.

  • Test early

    We test new products and services at an early stage with interested customers – directly in everyday life.

  • Use feedback

    Feedback flows directly into further development. This enables us to develop solutions that are better suited to our customers' needs.

  • Direct exchange

    Our teams are in direct contact with users. This allows us to react quickly and improve things together.

  • Clear framework conditions

    Our early services meet clear requirements in terms of security, data protection and quality – even in the early stages.

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